We are excited to announce that coffee has been declared as the Flavour of the Year for 2025! This recognition celebrates coffee’s vibrant and versatile profile, which goes far beyond the beloved freshly brewed cup.
A sensory delight
Rich aroma and complex taste: Coffee is such a standout in the world of flavours. Its taste is equally captivating and offers a spectrum of flavours, ranging from bright and fruity to roasty and chocolatey.
„Coffee flavour is more like an experience – less of a single sensory impression.“
Susanne Winter, Marketing Manager
Aromatic diversity
Recent analyses have identified more than one thousand different aroma molecules that are responsible for the aroma profile of freshly brewed coffee.
As partner in taste, esarom developed a portfolio of different coffee flavours, especially for various beverage and confectionery categories.
Contact us and explore esarom’s portfolio
of the flavour of the year 2025: Coffee
Are you looking for other flavours?
Find here esarom’s flavour of the year 2024: Passionate Peach
or flavour of the year 2023: Lemon
One flavour, numerous possibilities
With its diversity in aroma molecules, coffee flavour can be used for various categories. Find below some examples from all over the world.
More than 120 coffee bean varieties
The biggest coffee production country is Brazil, followed by Vietnam and Indonesia (according to FAO). Around 120 different coffee bean varieties have been explored, but the most popular ones are Arabica and Robusta.
ARABICA
☕️ Acidic, fruity & aromatic
☕️ Arabica coffee is often described as more sweet, mild and balanced than Robusta
☕️ Caffeine content: 1 – 2 %
ROBUSTA
☕️ Bitter, earthy, caramellic, woody, full-bodied, fruity and floral aroma molecules
☕️ Robusta is more robust and profitable
☕️ Caffeine content: 2 – 4 %
„Coffee is a complex fusion of over thousand different aroma molecules. It has great potential to being used over different beverage categories.“
Marvin Wortman, Flavourist
Coffee flavour is an extraordinary flavour – it’s not surprisingly one of the most popular beverages in the world! (alongside water and tea).
On top, PANTONE declared a brown colour, or „Mocha Mousse“ as the Colour of the Year 2025.
Partner with esarom and impress with a coffee-flavoured beverage with the flavour of the year 2025